COLLATERAL COPYWRITER

I also write various marketing and informational materials to support your sales staff, inform current and potential clients, and help market your product and service offerings.

Brochures

From four-panel marketing brochures to multi-page corporate capabilities brochures, I create carefully targeted, vibrant copy that successfully connects with your audience and illustrates the benefits of your product or service. Your brochure copywriting should clearly tell the story of your company and educate and entice your potential customers to take action. Photos/graphics and text must work together to illustrate complex issues, to stimulate ideas, and build confidence. Each brochure must speak directly to the target audience with a tone and wording appropriate to their expectations and the subject matter. Brochures also support your other marketing and advertising efforts.  They support your sales force and distributors.  No other kind of advertising gives you the opportunity to show detailed information about your product or service. And that information is what helps your prospects justify and make a purchasing decision.

Brochure Types:

• Capabilities Brochures
• Product Brochures
• Educational Brochures
• Welcome Brochures
• Promotional Brochures and Catalogs
• Informational Brochures
• Sales and Services Brochures
• Event Brochures
• Fund-Raising Brochures

Sell Sheets

Show your company's services and/or products in action with carefully developed sell sheets. Working with you, I determine your target market's needs and then develop benefit-oriented copy that shows how your service or product can satisfy these needs.

Newsletters

Is your newsletter a chore to write and a bore to read? When you publish a newsletter on a regular schedule, it can be challenging to come up with engaging content. This is where I come in – I write newsletter content that makes your readers anxious to read the next installment. I can help you leverage the power of this medium to market your organization’s services and products, educate readers about issues pertaining to your industry, encourage readers to take specific action, provide advice, and solve problems. Newsletters can be an effective means of communicating key messages to customers, clients, and even employees. You can count on me to generate compelling story ideas, gather pertinent information, conduct interesting interviews, and write engaging articles for print or electronic newsletters.

Press Kits

Press kits are a great way to generate free media publicity. You can send them to television and radio stations, newspapers, magazines, and Internet publications. I am experienced in writing press kits and know what you need to say to come across favorably. Here’s what I typically write and include in a press kit:

1. Company Backgrounder – One sheet that gives the media a good idea what you do and your history.

2. Press Release (see press releases)

3. Brochure (see brochures) 

4. Q & A Sheet – Questions and answers that the press might ask, especially for an interview or story.

Case Histories

I gather information from your staff and interview your clients to create case studies that illustrate how your products or services have played an instrumental role in a client's success.