WRITING PRESS RELEASES - WHAT YOU SHOULD SAY IN YOUR PRESS RELEASE

• A New Product/Service
• An Old Product/Service w/ A New Name/Package
• A Product/Service Improvement
• A New Model Of An Old Product
• An Old Product Available In New Materials, Colors, Sizes
• A New Applications Of An Old Product
• New Accessories Available For An Old Product
• The Publication Of New/Revised Sales Literature
• A Speech/Presentation Given By An Executive
• An Expert Opinion On Any Subject
• A Controversial Issue
• New Employees
• Promotion Within The Company
• Awards and Honors Won By Your Company/Employees
• Original Discoveries or Innovations (patents)
• New Stores, Branch Offices, Headquarters, Facilities
• New Sales Reps, Distributors, Agents
• Major Contracts Awarded To Your Company
• Joint Ventures/Partnerships
• Management Reorganizations
• Major Achievements
• Unusual People/Products/Services/Ways Of Doing Business
• Case Histories Of Successful Applications, Installations, Projects
• Tips and Hints
• Change In Company Name, Slogan, Logo
• Opening Of A New Business
• Special Events (sales, parties, open houses, tours, contests)
• Charitable Acts

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