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ADVERTISING COPYWRITER - FOOD PRODUCTS - RADIO COMMERCIALS COPYWRITING SAMPLE

 

ROSINA FOOD PRODUCTS RADIO COMMERCIAL 1

 

VARIOUS OUTDOOR SFX: IN BACKGROUND (KIDS PLAYING, DOG BARKING, GRILL SIZZLING)

 

WIFE:

JIM... THE KIDS ARE HUNGRY.

 

HUSBAND:

I'LL FIRE UP THE OLD GRILL RIGHT NOW HONEY.

 

GRILL:

HEY. WHO YA CALLING OLD? I SEE WE'VE REUNITED FOR ANOTHER SUMMER TOGETHER.

 

HUSBAND:

A TALKING GRILL? I MUST BE LOSING IT.

 

GRILL:

HEY BUDDY - YOU'RE NOT PLANNING ON BORING ME WITH SAME OLD SUMMER FOODS?

 

HUSBAND:

WHAT DO YA MEAN?

 

GRILL:

ANOTHER SUMMER OF THE SAME OLD HOT DOGS... THE SAME OLD HAMBURGERS... CAN'T
ANYONE INVENT SOMETHING DIFFERENT FOR A CHANGE? I'M GOING THROUGH A MID-LIFE CRISIS HERE. I WANT TO FEEL YOUNG AGAIN... HOT... I WANT TO SIZZLE!

 

WIFE:

JIM... LET'S TRY SOMETHING DIFFERENT LIKE THOSE ROSINA ITALIAN SAUSAGE PATTIES.

 

GRILL:

WHAT A REVELATION! IT'S ABOUT TIME.

 

HUSBAND:

I'M THROWING THEM ON NOW.

 

GRILL:

(SFX: SIZZLING). AH! THE FOUNTAIN OF YOUTH.

 

ANNCR:

TREAT EVERYONE TO SOMETHING DIFFERENT THIS SUMMER WITH ITALIAN SAUSAGE PATTIES FROM ROSINA FOOD PRODUCTS... MADE WITH IMPORTED ROMANO CHEESE, ONE-HUNDRED PERCENT PURE PORK AND NO FILLERS. LOOK FOR THEM IN YOUR GROCER'S FROZEN MEAT CASE NEXT TO THE ROSINA MEATBALLS.

 

JINGLE:

TREAT THEM TO ROSINA AND THEY'LL BE BACK FOR MORE.

 

 

ROSINA FOOD PRODUCTS RADIO COMMERCIAL 2

PHONE RINGING, KIDS CRYING, TOTAL CHAOS SFX: UNDERNEATH

 

MOM:

WHAT A DAY! UP EARLY TO GET THE KIDS TO SCHOOL... ANOTHER KILLER DAY AT WORK... DID A MILLION ERRANDS... AND NOW MY HANDS ARE PLUNGED INTO A MOUND OF MUSHY GROUND BEEF TRYING TO MAKE MEATBALLS FOR DINNER. OH NO! I FORGOT TO PICK UP MY HUSBAND AT THE AIRPORT.

 

OVEN:

HEY LADY! MAKING MEATBALLS BY HAND IS SO MESSY AND TOO TIME CONSUMING FOR YOUR BUSY SCHEDULE.

 

MOM:

GREAT! NOW I'M HAVING A CONVERSATION WITH MY OVEN. I'VE DEFINITELY LOST IT.

 

OVEN:

WHY MAKE MEATBALLS WHEN ROSINA CAN MAKE YOUR LIFE EASIER WITH THEIR CONVENIENT, AUTHENTIC, FULLY COOKED ITALIAN STYLE AND SWEDISH MEATBALLS? YOU CAN SERVE ROSINA MEATBALLS OVER PASTA, IN A SANDWICH, AND WITH THE HOLIDAYS COMING ROSINA MEATBALLS ARE PERFECT FOR HORS' DEUVRES. JUST POP EM IN AND I'LL HAVE EM HOT IN NO TIME. NEED EM QUICK? MY BUDDY MIKE CAN COME TO THE RESCUE. HEY MIKE! MAKE YOURSELF USEFUL AROUND HERE. YES, ROSINA MEATBALLS ARE MICROWAVEABLE TOO.

 

ANNCR:

FOR HOMEMADE TASTE AND QUALITY WITHOUT THE FUSS, TREAT THEM TO ROSINA ITALIAN STYLE AND ROSINA SWEDISH MEATBALLS.

 

JINGLE:

TREAT THEM TO ROSINA AND THEY'LL BE BACK FOR MORE.

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