TV
COMMERCIALS FINANCIAL COPYWRITER SAMPLE
|
BANK SPEC TELEVISION COMMERCIAL CAMPAIGN
COMMERCIAL #1
|
| VIDEO: |
MOVING
TRUCK PULLS UP IN FRONT OF HOUSE WITH "SOLD" SIGN
ON FRONT
LAWN
|
| HUSBAND: |
WE
RECENTLY MOVED TO THE AREA AND NEEDED NEW BANK. WE WANTED
TO
FIND A BANK THAT CARED ABOUT THE COMMUNITY. AN INDEPENDENT
BANK WITH
AN EMPHASIS ON LOCAL DECISION-MAKING. A BANK WHERE THE CUSTOMER
IS
MORE IMPORTANT THAN THEIR ACCOUNT BALANCE.
|
| VIDEO: |
SHOTS
OF HUSBAND, WIFE AND YOUNG CHILDREN UNPACKING
|
| WIFE: |
WE
WANTED OUR BANK TO BE SOMEWHERE WE FELT COMFORTABLE. WHERE
EVERY TIME WE WALKED THROUGH THEIR DOORS, WE WERE GREETED
WITH A
WARM SMILE AND FRIENDLY CONVERSATION FROM PEOPLE WHO WERE
ALWAYS
WILLING TO GO THE EXTRA MILE.
|
| VIDEO: |
LOGO
AND SLOGAN DISSOLVE OVER HUSBAND AND WIFE ROCKING BACK AND
FORTH ON LARGE FRONT PORCH SWING HAPPILY WATCHING THEIR
CHILDREN
PLAY IN THEIR NEW FRONT YARD.
|
| ANNCR: |
(BANK NAME) - THE BANK THAT CARES.
|
COMMERCIAL
#2:
|
| VIDEO: |
VARIOUS
SHOTS OF LOCAL LANDMARKS
|
| GRANDPA: |
MY
BANK IS SO MUCH MORE THAN JUST A BANK - THEY'RE THE BACKBONE
OF THE
COMMUNITY. A PLACE RICH IN VALUES AND TRADITION.
|
| VIDEO: |
CUT
TO GRANDPA AT THE BANK BEING WELCOMED BY VARIOUS BANK
EMPLOYEES
|
| GRANDPA: |
THEY
OFFER ME GREAT ADVICE, A WEALTH OF FINANCIAL SERVICES AND
A MORE
DOWN-TO-EARTH WAY OF BANKING. I'VE DONE MY BANKING HERE
SINCE I WAS
A BOY.
|
| VIDEO: |
SHOTS
OF GRANDPA SHOWING BANK EMPLOYEES WALLET-SIZED PICTURES
OF
HIS GRANDKIDS.
|
| GRANDPA: |
THERE'S
NOT MANY BANKS LIKE MINE THESE DAYS. IN A WORLD OF FACELESS
MEGA-BANKS, IT'S NICE TO HAVE A BANK THAT DOES BUSINESS
THE OLD-
FASHIONED WAY.
|
| VIDEO: |
LOGO
AND SLOGAN DISSOLVE OVER SHOT OF GRANDPA AND GRANDSON FISHING
OFF OF COUNTRY PIER.
|
| ANNCR: |
(BANK
NAME) - THE BANK THAT CARES.
|
| |
Top of Page
View
More Television Commercials
HOGAN
AND WILLIG
GLEN CAMPBELL CHEVROLET-OLDSMOBILE
BANK
SPEC
|
